It started, as the best solutions often do, with a frustration.
Jonathan Kreiner was deeply familiar with the pain points of protecting sensitive enterprise data. During his time at WalkMe, he wrestled with legacy data loss prevention (DLP) solutions that demanded constant tuning, generated endless noise and ultimately failed to keep up with the realities of today’s modern work environment. These legacy tools relied on static, human-authored policies and forced teams to either waste time chasing countless false positives or, in desperation, disable the very protections they had deployed.
Frustration with the status quo inspired Jonathan to develop a solution that could use intelligence and context to make DLP effortless, effective and significantly less reliant on policies. That vision, driven by firsthand experience, led to the creation in 2024 of ORION Security, co-founded by Jonathan (CTO) and Nitay Milner (CEO).
ORION’s paradigm-shifting approach to DLP and its world-class team are why Norwest is thrilled to announce our investment in the company.
A Reinvention of a Critical Market
The DLP market is currently valued at over $3 billion and is projected to exceed $10 billion by 2030. There is renewed interest and urgency in DLP as enterprises face tighter regulations and rapid AI adoption – the reality is DLP can no longer be a compliance checkbox; it’s increasingly becoming a board-level priority. Sensitive information now flows faster, farther and more unpredictably than ever before, and the growth in agentic use cases makes the data risk problem exponentially larger and more complex.
Legacy solutions, designed for an earlier time, simply can’t keep up with this new reality. They were built on policies designed to protect against known threats, leaving enterprises exposed to the unpredictable, fast-emerging patterns of data loss in today’s digital environment.
ORION’s AI-Native Approach
Led by Nitay and Jonathan, ORION has built an AI‑native DLP platform designed to confront today’s evolving risks head‑on. By combining content awareness with contextual intelligence – powered by large language models (LLMs), data lineage mapping, and full endpoint visibility – the company delivers protection that adapts to the way data actually moves.
Unlike traditional policy‑centric approaches, ORION shifts the paradigm to automated, context‑driven detection. Its platform eliminates the need for static rules or constant manual tuning, preventing risky data transfers in real time. Specialized AI agents and a proprietary LLM analyze data loss indicators holistically, capturing the full picture: content sensitivity, lineage, user identity, behavioral intent, and environmental context.
Unlike traditional policy‑centric approaches, ORION shifts the paradigm to automated, context‑driven detection. Its platform eliminates the need for static rules or constant manual tuning, preventing risky data transfers in real time.
The result is a continuously learning system that intervenes only when necessary – blocking threats without slowing business. Security teams gain a future‑proof advantage, operating with greater speed, precision, and efficiency.
Strong Early Traction and Execution
By enabling customers to understand why data is moving, ORION can prevent exfiltration before it occurs, dramatically reducing false positives and capturing incidents that legacy tools routinely miss.
These capabilities are central to ORION’s early success. Within 11 months of raising the seed funding, the company has achieved impressive execution speed and market traction. Customers, including tier one global companies, have already validated ORION’s precision and scalability, citing reduced false positives and seamless deployment across hybrid environments, including endpoints, cloud apps, and SaaS.
Solid Foundation Built from the Israeli Start-Up Community
Nitay and Jonathan bring complementary strengths that make them a formidable force. Nitay’s strategic vision and storytelling are matched by Jonathan’s deep technical expertise a former DLP user, and military-grade engineering rigor. Both have cultivated reputations for a relentless drive to deliver, attracting top-tier talent to ORION and quickly gaining customer trust.
It was impossible not to be impressed by their energy and passion. We enjoyed spending time with the team over a few weeks in Israel and we look forward to the continued partnership.
Looking Ahead
At Norwest, we see ORION at the forefront of a new era of enterprise data protection. As regulatory pressure increases and AI adoption accelerates, ORION’s contextual, AI‑first platform addresses the reality that DLP can no longer be static or policy-driven – it must evolve to match how data now moves and how AI is used across enterprises to safeguard their most critical asset: data.
