Jon Itkin

How tech companies present and contextualize our products has an enormous impact on whether the right people choose them, use them, and value them. Jon Itkin is singularly focused on helping B2B tech companies solve this problem. As a senior advisor at Norwest, Jon helps B2B tech portfolio companies sharpen their positioning, messaging, and brand […]
Ron Kasner

Ron is a Senior Advisor at Norwest, providing counsel to portfolio companies and their CEOs on leadership, strategy, and operational excellence. An accomplished strategic and operational executive, Ron has served as Executive Chair at AbsenceSoft (acquired by Luminate Capital), Elite Business Ventures, Conductor, and Xtype.io. Ron was a Board Member at Envisage Technologies, which was […]
Mark Schiff

Mark is a Senior Advisor at Norwest, providing guidance to portfolio companies and their CEOs on leadership, strategy, and operational excellence. An accomplished software and data executive, Mark brings more than 25 years of experience leading growth and transformation in technology-driven businesses. Most recently, he served as CEO of AbsenceSoft, the leading SaaS platform for […]
Laura Torres

Laura is a Senior Advisor at Norwest, providing guidance to portfolio companies on messaging and positioning. With 20+ years of experience in strategy, messaging, and go-to-market, she helps growth-minded B2B tech companies craft buyer-centric narratives that align teams, accelerate traction, and unlock new opportunities. Laura is a positioning consultant for Firebrick, a strategic consultancy focused […]
Anmol Bhasin

Anmol Bhasin is a Senior Advisor at Norwest, where he provides strategic guidance to portfolio companies in the areas of technology, product & AI. Anmol is a seasoned technology leader with 20 years of experience in the software industry, with a focus on SaaS, AI and consumer internet products. He is currently CTO at Diligent […]