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Resources

Growth Marketing Summit 2024

Replay of all sessions

The Norwest Growth Marketing Summit united B2B, B2C, and healthcare portfolio marketing leaders and friends in a safe space for inspiration, learning, and frank conversations about common challenges. Watch all the sessions below. If you’d like to see a specific deck, please contact [email protected] to check availability.

General

Giant-Slaying Brand Strategies: How Underdogs Win Big With Less

Katelyn Watson, CMO | Talkspace

Maura Rivera, CMO | Qualified

Jill Melchionda, Senior Advisor, Brand | Norwest (Moderator)

B2B

Creating Category Momentum: The Role of Community in Category Leadership

Shawn LaVana, CMO | Enable

B2B

Let’s Get Scrappy: Unlocking Major Opportunities With Minor Investments in B2B

John Jamie, VP, Product Marketing & Growth | Sedai

B2B

Beyond Generative AI: Improving GTM Outcomes With AI 2.0

Sajag Chikarsal, VP, Marketing | Celona

Chris Golec, Founder & CEO | Channel99

Drew Sechrist, Cofounder & CEO | Connect the Dots (CTD.ai)

Lisa Ames, VP & Operating Executive | Norwest (Moderator)

B2B

The Power of Positioning: 5 Lessons from Failure to Help You Succeed (or Win)

Chandar Pattabhiram, Chief Go-to-Market Officer | Workato

B2B

B2B Partnerships: Rock Your Revenue With Partner Marketing Magic

Dario Ambrosini, CMO | Propel Software

Alex Mohring, Director, Demand Generation | Propel Software

B2B

Unlocking Revenue Potential: Building Pipeline and Growth With Treasure Operations (TOPS)

Gary Sevounts, CMO | Simpplr

B2B

2024 Marketing Benchmarks: Sneak Peek at & Reactions to the Results

Renée Cohen, VP & Operating Executive | Norwest

Ranjeet Vidwans, Senior Advisor | Norwest

B2C

A Performance Marketer's Relationship With CAC: It's Complicated

Tyler Elliston, Founder & CEO | Right Side Up

Lisa Ames, VP & Operating Executive | Norwest (Moderator)

B2C

Unlocking Engagement: Optimizing B2B2C Ecosystems for Trust and Impact

Trevor Hanly, CMO | Scratch Financial

Renée Cohen, VP & Operating Executive | Norwest (Moderator)

B2C

Level Up Your TikTok Strategy: Advanced E-Commerce Tactics for Driving Growth

Dave Crosby, Cofounder & CMO | Wyze

B2C

Cracking the E-Commerce Code With Data-Driven Insights: The Vuori Case Study

Jamie Fontana, VP, E-Commerce | Vuori

Tyler Elliston, Founder & CEO | Right Side Up (Moderator)

B2C

Unlock the Power of 'Brand-formance': Proving CTV’s Impact on Revenue

Emily Robinson, VP, Marketing | tvScientific

Chris Pastorius, Head of Growth | Brightside Health

B2C

Building a Marketing Dream Team: Talent Strategies for 2025

Scott Kabat, Founder & CEO | 621 Consulting

Simon Fleming-Wood, CMO in Residence | 621 Consulting

Teri McFadden, Principal, Talent | Norwest (Moderator)

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