Amy is a Senior Advisor at Norwest, where she advises portfolio companies on best practices in marketing automation and MarTech strategy. With more than 20 years experience in B2B marketing, her expertise helps clients build scalable, demand generation engines that drive measurable revenue.

Amy defines and implements end-to-end demand generation programs, encompassing:

• Lead generation
• Capture
• Scoring and qualification
• Nurturing
• Routing – i.e. handoff to Sales
• Client retention
• Ongoing optimization

Her skills span marketing automation, account-based marketing, campaign management, inbound marketing—including extensive expertise in email marketing, CRM, and aligning marketing and sales teams to support revenue goals.

As President and Owner of FunkeTech, Amy advises organizations on marketing automation strategy and execution. Before starting her firm, she held several senior roles that include Marketing Automation Solutions Architect at The Hunley Group, Marketing Automation Manager at Active Ingredients, Marketing Automation Success Manager at Cheshire Impact, and Account Director at DemandGen.

Amy’s cross-platform, hands-on knowledge provides her a practical perspective to design and execute modern, effective marketing systems. Her passion to help teams simplify complex MarTech stacks, improve data quality, and build efficient, scalable processes supports steady market growth.

Amy’s multiple industry certifications include Salesforce Marketing Cloud Account Engagement Consultant and Specialist credentials, as well as advanced ABM certification from Demandbase.