Emma focuses on content strategy and marketing initiatives at Norwest, helping to shape the firm’s brand presence across digital channels, thought leadership, and portfolio storytelling. She enjoys partnering with teams to bring ideas to life in ways that connect strategy with human moments.

Prior to joining Norwest, Emma held content marketing roles at several B2B startups, most recently at a legal AI company where she led initiatives spanning blogs, case studies, and social media. Her background also includes experience in public relations and art direction.

Emma graduated from the University of Washington with a degree in marketing and is based in San Francisco.