Ira is a Senior Advisor at Norwest, where he provides guidance to Norwest portfolio companies on sponsorships and celebrity endorsements.  He is a senior partner at WIN Sports group, where he co-leads the Football Marketing division and oversees off-field business strategy—including marketing, content, licensing, and philanthropic initiatives—for top-tier athletes and sports personalities. He has more than two decades of experience in sports marketing, brand partnerships, and talent strategy.

Ira’s client roster spans legends like Wayne Gretzky and Terry Bradshaw to current stars including Joe Burrow, Christian McCaffrey, and Justin Jefferson, as well as rising talents such as Vikings QB JJ McCarthy. Prior to WIN, Ira held senior roles at WME and IMG, and he began his career at The Coca-Cola Company and Leo Burnett.

Ira holds a BA from the University of Michigan, where he serves on the advisory board for the Sports Management Program and co-founded the annual Michigan Sports Business Conference. He has been named to Hollywood Reporter’s Top Sports Agents, Crain’s Chicago “40 Under 40”, and is a former board member of Champions for Children at Lurie Children’s Hospital.