How tech companies present and contextualize our products has an enormous impact on whether the right people choose them, use them, and value them.

Jon Itkin is singularly focused on helping B2B tech companies solve this problem.

As a senior advisor at Norwest, Jon helps B2B tech portfolio companies sharpen their positioning, messaging, and brand strategy to accelerate growth and market leadership.

Since launching In The Kitchen, his consultancy, Jon has led more than forty in-depth positioning projects for a range of tech companies from Series A startups capitalizing on early traction to publicly traded giants refreshing their relevance.

He brings more than a decade of experience in strategy, storytelling, and brand development for B2B tech companies at every stage, from early startups to global leaders like Google, Meta, and Salesforce.

Jon helps founders and GTM leaders grapple with difficult strategy questions, build consensus around GTM messaging, and move forward with clarity about what their products are, who they’re for, and why they’re uniquely great.

Before founding In The Kitchen, Jon held senior marketing and strategy roles at early and growth-stage startups, and led strategy and messaging and Article Group, an agency known deep embeds with Silicon Valley’s top product marketing organizations.