Laura Torres is a senior advisor at Norwest, providing guidance to portfolio companies on messaging and positioning. With 20+ years of experience in strategy, messaging, and go-to-market, she helps growth-minded B2B tech companies craft buyer-centric narratives that align teams, accelerate traction, and unlock new opportunities.

Laura is a positioning consultant for Firebrick, a strategic consultancy focused on positioning strategies that accelerate revenue, valuation, and category leadership for B2B tech companies. She has worked with some of the world’s most recognized technology brands, including HPE, Cisco, and Workday, as well as ambitious startups and scaleups such as Auditboard, Everbridge, Unqork, and Zywave. Whether guiding a company through a market pivot, new launch, or valuation milestone, she excels at transforming complex offerings into clear, compelling positioning that moves buyers to action.

Known for her ability to translate “geek-speak” into executive-ready narratives, Laura helps align executives, sales, marketing, and product teams around a shared story. She combines enterprise-level rigor with startup speed and frequently coaches leaders through pivotal market moments.

Laura holds a Bachelor of Science in Mechanical Engineering from Stanford University.