Michael is a senior advisor at Norwest, providing counsel to Norwest’s portfolio companies in sales management, operations strategy, and go-to-market execution. With over 25 years of experience in the B2B SaaS industry, he has a proven track record of driving significant revenue growth and operational excellence.

Throughout his career, Michael has held a variety of roles, including sales engineer, sales rep, and ascending levels of sales management up to global sales leadership and SDR functions. He has played pivotal roles in leading companies through major milestones including IPO, private equity acquisition, acquisition integrations and most recently being part of the leadership team that propelled Demandbase from $30 million to over $200 million in annual sales.

Michael’s unique blend of sales management and operations expertise brings a strategic perspective to leadership teams aiming to build world-class go-to-market strategies. He is passionate about data, operational efficiency, CRM systems, and enjoys exploring and leveraging the most cutting-edge go-to-market tools for B2B sellers. Michael thrives on developing strategic models, executing go-to-market plans, and diving into granular details to optimize performance and drive growth.

Connect with Michael to leverage his insights and experience in scaling revenue and building high-performance sales organizations.