Peter is a senior advisor at Norwest, where he partners with portfolio companies to navigate a wide range of finance, accounting, and growth-oriented challenges.

He partners with CEOs, CFOs, and boards to turn finance functions from the back-office into strategic growth drivers.

Peter’s consulting firm, Digital Finance HQ, provides advisory services to growth-stage technology companies. He has worked with 40+ VC and PE-backed businesses across software, tech-enabled services, and e-commerce. He helps portfolio companies unlock data, achieve margin improvements, implement high growth infrastructure, and optimize unit economics.

Before founding Digital Finance HQ, Peter was CFO of Motivate, the largest bike share operator, where he built finance operations to support multi-city expansion and M&A. He also held senior finance roles at other high-growth companies. Peter earned his B.S. from Marquette University.