Victoria is a Senior Advisor at Norwest, providing counsel to the firm’s consumer portfolio on positioning, go-to-market strategy, and marketing infrastructure.

She is a brand and growth strategist with more than 12 years of experience building and scaling better-for-you CPG brands. She has held marketing leadership roles at Brightland and Kettle & Fire, and led digital, content, and channel strategy at KIND Snacks.

She is the founder of Hello VB Consulting, where she partners with emerging brands to sharpen positioning, articulate a clear brand vision, and build go-to-market strategies that drive retail and omnichannel growth. Her work sits at the intersection of vision articulation and execution, helping founders translate strong product-market fit into brands people feel, share, and come back to.