Few people understand enterprise recovery as well as Ziv Kedem, Oded Kedem, and Avi Raichel. They have spent their careers building the technology that data protection teams count on when systems fail, and in that time, they’ve learned that backing up data and getting a business back online are two very different problems.
We’ve known Ziv and Oded for years, and when they began exploring Dreeze, we were impressed by their deep domain expertise. Their experience told them that as applications moved to the cloud, the hard part of recovery was shifting.
A modern cloud application can span many services, resource types, configurations, and dependencies, and bringing it back after a disruption requires reconstructing a working system, with every piece restored in the right order.
Too much of the work still falls to people who must piece together dependencies, maintain recovery scripts, and coordinate restoration under pressure. As AI increases the scale of systems and the speed at which they change, we believe that gap will become even more consequential.
Dreeze is building an AI-native backup and recovery platform to address it. As the company emerges from stealth, we’re pleased to announce its seed financing, co-led by Norwest and Bessemer Venture Partners.
Our conviction brings together an experienced founding team, a large market, a deep infrastructure challenge, and a growing need for a fundamentally different approach to recovery.
A Large Market Under Growing Pressure
Backup and recovery is an enduring enterprise need and a roughly $10 billion market, with the potential to support very large companies operating dozens to hundreds of applications. What makes this moment particularly compelling is how quickly its requirements are evolving.
Cloud applications distribute functionality across services whose relationships continually change. Traditional approaches can protect individual resources such as data, while leaving teams with the harder job of recovering the application those resources support. Maintaining that recovery process becomes more as environments grow and span multiple clouds.
At the same time, ransomware, software errors, configuration changes, or simply unintended actions by employees or AI agents put enterprise uptime and operations at risk. Verizon’s 2026 Data Breach Investigations Report found ransomware involved in 48% of the breaches it analyzed. As AI speeds up software creation and enables more autonomous workflows, recovery systems will have to understand far more components, connections, and changes.
These forces are converging. Systems are becoming harder to recover, cyber threats keep growing, and recovery processes still depend heavily on manual work. We believe this creates an opening for a platform built to handle the complexity of modern applications from the outset.
Recent advances in AI technologies, in the hands of highly experienced entrepreneurs, enables Dreeze to become the first vendor to offer such a solution to infrastructure teams.
The Dreeze Solution
Dreeze combines AI-powered application classification with dependency-aware recovery orchestration. By understanding which resources belong together and how they depend on one another, the platform helps infrastructure teams coordinate the recovery of a functioning application.
Dreeze combines AI-powered application classification with dependency-aware recovery orchestration.
The engineering challenge is formidable. Different cloud services have different configurations, protection mechanisms, and recovery requirements. Resources must return in the correct sequence, with the permissions and connections required for the application to function. Recovery plans must also account for changes in the underlying environment.
Dreeze connects discovery, protection, orchestration, and validation. Its ambition is to give enterprises a repeatable way to recover complete applications and establish that they work.
This technical depth is central to our investment thesis. Reliable recovery requires extensive integrations, detailed knowledge of application behavior, and coordination across infrastructure layers. We believe that accumulated understanding can become an enduring source of differentiation, and that an AI-native approach will help keep it current as environments grow and change.
Conviction Built Through Experience and Validation
When the founders began exploring the idea behind Dreeze, our team worked alongside them through a rigorous validation process to identify and distill the problem and determine the right approach to solving it.
That process sharpened our view: even where data is protected, restoring a functioning application can remain difficult and operationally demanding. Dreeze is addressing a critical and growing blind spot in enterprise infrastructure.
Dreeze is addressing a critical and growing blind spot in enterprise infrastructure.
The team’s experience gave us confidence in its ability to tackle it. CEO Ziv Kedem, CTO Oded Kedem, and COO Avi Raichel bring deep experience building and operating enterprise technology businesses. Ziv and Oded previously co-founded Zerto, which developed recovery technology for virtualized environments and was acquired by HPE in 2021.
Having experience building and scaling businesses in this domain gives the founders an earned advantage. They understand the technical demands, the practical constraints customers face, and the trust required to support critical workloads. With Dreeze, they are applying that experience to the next generation of enterprise systems. We’re proud to partner with team on the journey ahead.
