David is a Senior Advisor at Norwest, providing counsel to portfolio companies and their CEOs on leadership, strategy, and operational excellence.
He is a bestselling author and thought leader who challenges conventional wisdom about performance, specialization, and growth. David’s work explores how intelligent constraints, rather than unlimited optionality, can sharpen focus, accelerate innovation, and improve decision-making. He advises leaders on prioritizing resources, navigating AI investments, and sequencing growth initiatives in complex, rapidly evolving environments.
David is the author of the #1 New York Times bestsellers Range: Why Generalists Triumph in a Specialized World, which has been widely recognized by The Wall Street Journal, The Sunday Times, Financial Times, Forbes, and Inc. His work has sparked global conversation on how individuals and organizations develop expertise, including a widely noted intellectual debate with Malcolm Gladwell. His insights have been featured on Good Morning America and CBS Mornings, his books have been translated into more than 30 languages, and his two TED Talks have been viewed more than 12 million times.
His third book, Inside the Box: How Constraints Make Us Better (May 2026), is also a New York Times bestseller and further expands on the themes explored in Range. The book examines how limitations can serve as powerful drivers of creativity, resilience, and reinvention, and how constraints can unlock collaboration, focus, and sustained high performance in today’s dynamic business landscape.
As a speaker, David has addressed global audiences across leading organizations including Amazon, Microsoft, Google, Fidelity, JPMorgan, Deloitte, Gartner, BCG, Procter & Gamble, World 50, Kaiser Permanente, NASA, and the U.S. Army. His presentations combine rigorous research, compelling storytelling, and practical insights drawn from sports, business, science, and the arts. He equips leaders and teams with actionable approaches to foster innovation, build adaptable careers and organizations, and navigate disruption with confidence.
