Gail is a Senior Advisor at Norwest, providing counsel to portfolio companies on competitive positioning and messaging, category creation, sales and marketing alignment, and product marketing.

A transformational marketing leader, Gail brings more than 25 years of experience as a CMO, VP of Marketing, and operating executive across enterprise software, social platforms, and retail. She has led go to market strategy and marketing organizations at globally recognized companies including LinkedIn, SAP, Palm, and Levi Strauss, helping them navigate periods of strategic and technological change and drive sustained growth. Since 2018, she has been at the forefront of B2B AI, leading positioning, go to market, and customer adoption efforts.

Gail is the Founder and CEO of Distill.Works, a strategic advisory firm focused on VC and private equity backed companies. Through her work, she helps leadership teams cut through complexity to define where to compete, how to position, and how to reach customers with clear, resonant messaging.

Earlier in her career, Gail led marketing for LinkedIn Sales Solutions and was Chief Marketing Officer at Noodle.ai. She spent a decade at SAP in a range of leadership roles, including Vice President of Web Marketing, and began her career in retail and consulting with roles at Macy’s, Target, Levi Strauss, McKinsey, and Walter K. Levy Associates.

Gail is known for her decisive, forward-looking leadership style and her ability to help companies translate strategy into growth.

She serves on the board of Grocery Outlet (NASDAQ: GO) and is passionate about helping leaders and their teams lead through change and unlock new growth opportunities.