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Building a B2B Influencer Engine That Actually Moves Pipeline
For over two decades, B2B marketers have done a never-ending dance to reverse-engineer Google’s algorithm. Brand-owned content drove brand awareness around key thought-leadership topics, and the links Google surfaced had been the front-door for product research. In 2026, AI is changing enterprise buyer behavior drastically, and GTM teams have to re…
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We’re proud to be included in Data Driven VC’s 2026 Landscape Report, which spotlights some of the industry’s most forward-thinking investment firms using AI, automation, and internal technology to drive greater efficiency and impact. As investors navigate more data and faster market shifts, our...
We're celebrating the promotion of Ken Graham to Vice President at Norwest! Since joining the Growth Equity team as an Analyst four years ago, Ken has made a meaningful impact in his work to expand our focus in commercial and industrial services. He's also been a key partner to portfolio compani...
Please join us in welcoming Leslie Foard to Norwest’s Growth Equity team as Head of Operations! She will lead investor hiring and development, as well as strategic planning, operating rhythm, and communications. Leslie joins us from Alpine Investors, where she led Firm & People Operations for m...
Welcome to Norwest, Shawn Devilla! He joins our Growth Equity team as Principal, bringing deep experience across software and tech-enabled services. He will focus on a wide range of technology sectors, with an emphasis on IT and tech-enabled services, enterprise software, cybersecurity, and infr...
What is a GTM Engineer? For Norwest Senior Advisor of Revenue Operations, Michael Heilmann, a go-to-market engineer is a builder that combines a deep understanding of revenue operations with the technical skills to design, automate, and improve the systems that power go-to-market teams. The peop...
When Coval Founder Brooke Hopkins first joined Waymo in 2020, many people believed autonomous vehicles would never be on the road. Brooke led the evaluation infrastructure team responsible for running millions of simulations to prove that such a future could exist. From coding the first evaluati...
Congratulations to General Partner Sonya Brown on being named one of GrowthCap’s Top Women Leaders in Growth Investing of 2026. Sonya has spent more than 20 years partnering with founders and management teams across consumer growth investing, with a focus on brands that combine strong product ef...
As career M&A bankers and advisors, Norwest’s Laura Boyd, Head of M&A and Capital Markets, and Karina Avalani, Associate, M&A and Capital Markets, have heard the Wall Street adage “Great companies are bought, not sold” more times than they can count. But they don’t fully agree. They’ve seen that...
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An operator mindset means having respect and empathy for all the work that CEOs and founders put into their companies and offering the resources and guidance they need throughout their journey.This mindset guides us in partnering with companies, and it shapes our invited guest...
We’re excited to announce that Norwest is leading @Covaldev’s Series A.Coval is building the operations platform for enterprise voice agents, helping organizations test, observe, and improve voice systems before and after deployment.As voice becomes a primary interface for AI,...
RT Ken YagenI’m excited to share that I’ve joined the @NorwestVP Portfolio Success team as Product, AI & Technology Operating Executive and Principal.I’ve always enjoyed working with teams at the intersection of product, technology, and growth. That work is only getting more ...
Big news for @natomalabs the company has entered into a definitive agreement to be acquired by @Snowflake.We backed @pratyus, Will Potter, Paresh Bhaya and team because they saw where enterprise AI infrastructure was headed early.Proud to have partnered with them. https://nato...
A few weeks later, and we’re still reflecting on the conversations and connections that came out of the 2026 Norwest CEO Summit.Over two days, 90+ portfolio CEOs stepped away from the day-to-day to share candid perspectives on the decisions shaping their businesses today. From...
AI is redefining the future of HR tech.We believe the next generation of HR software will move beyond systems of record to become systems of action, helping organizations make better workforce decisions in real time. Together with @StormVentures, we mapped the HR tech stack & ...
At our CEO Summit, we brought together leaders from @OpenAI, @Google, and @youdotcom to dig into exactly that.A few things that stood out:🔹 CEOs must choose between centralized and federated AI strategies, and set the appetite for risk.🔹 The AI capabilities gap is widening fas...
Before Silicon Valley had a name, Norwest was backing world-changing ideas.For 65 years, our focus has stayed the same: meet companies where they are, offer perspective shaped by experience, and help them grow over time.